Indus Pride

SABMiller has announced the launch a new national beer brand in India called Indus Pride.

According to the company, the new beer has been created by SABMiller to grow the mild beer segment of the Indian market.
Indus Pride is made with 100% barley malt, the company said.
SABMiller is also launching a non-alcoholic brand extension, which will be supported through advertising.
Jean-Marc Delpon de Vaux, SABMiller India's managing director, said: "In order to retain and build on our strong position in India, we wanted to launch a mainstream, mild beer which has the ability to compete nationally. We believe that the introduction of Indus Pride gives us the comprehensive national portfolio needed for long term success in India."

Our best wishes are with SABMiller and hope it is the birth of a star in the mainstream mild section.