APB to come up with a new brewery

Asia Pacific brewery (APB), a long-standing joint-venture between Heineken and the Fraser and Neave group is planning to come up with a new brewery in Goa. This is in lines with the plan of the company to consolidate its presence in India. Apart from the new brewery coming up in Goa, APB is looking for a location for another plant in the country.

The Goa brewery is to have a production capacity of around 350,000 cases. The company seems to be looking at consolidating its presence in the south with this brewery. Recently the Indian market has seen a flurry of activity with many global players vying the Indian market. The annual alcohol consumption in India is at a dismal 1 liter/annum and with a population base of over 1.1 billion; India definitely seems to be a lucrative market.

APB has in its portfolio brands like Baron’s Strong Brew, Tiger and Cannon. Currently APB has a brewery in Aurangabad and has a partnership with the Andhra brewer Mr. C K Jaipuria. Sources close to APB have hinted at the possibility of brewing ‘Arlem’ lager in the Goa brewery