Cobra looks to tap the Indian Wine Market

In a bid to tap into the current nascent wine industry, UK based Cobra Beer is looking to infuse millions of pounds to set up wineries in the country. In an article in the Business Standard Karan Bilimoria is said to be looking at Uttranchal and Karnataka as the possible locations for the wineries. Currently the wine consumption in India is at miniscule levels with the total sales at 1.2 million cases per year. However, the industry is expected to grow by 30% and reach the sales figure of 10 million cases in the next 10 years. The Indian wine industry holds considerable amount of promise with close to 125,000 acres of vineyards in the country of which only 1% are used for wine production.