Foster's voted as the "Best Mild Beer"

The recently concluded INDSPIRIT awards 2008 saw Foster’s being voted as the “Best Mild / Premium Beer” in India with the award for the “Best Strong Beer” going to Kingfisher. In a hotly competitive segment Foster’s outplayed the likes of Kingfisher, Budweiser, Carlsberg, Tiger, Stella, Beck’s and many others to be crowned as the best mild beer. The mild beer segment is witnessing a surge in competition with major global players like Inbev, Carlsberg, APB making a foray into the Indian beer market. Kingfisher Strong won the award in the strong category.

The results of the awards are as follows:

WHISKY CATEGORY
Best Bottled in Origin Whisky :Johnnie Walker Black Label
Best Bottled in India Scotch Whisky :Teacher’s Highland Cream GO
Best Super Premium Whisky : Antiquity Blue Ultra Premium
Best Premium Whisky : Blenders Pride
Best Semi Premium/Deluxe Whisky: Royal Stag
Best Regular Whisky: Bagpiper
Best Indian Single Malt: Peter Scot

RUM CATEGORYBest Premium Rum : Bacardi Superior
Best Regular Rum: Old Monk
Vodka Category
Best Premium Vodka Smirnoff
Best Semi-Premium Vodka: White Mischief

BRANDY CATEGORY
Best Regular Brandy: McDowell No. 1

BEER CATEGORY
Best Strong Beer: Kingfisher
Best Mild/Premium Beer: Foster’s

WINE CATEGORY
Best Wine Producer Chateau Indage
Best Wine Marketer Sula Vineyards
Best Exported Wine Omar Khayyam, Chateau Indage

CATEGORIES FOR INDIVIDUAL EXCELLENCE
Top Entrepreneur of the year Abhishek Khaitan (Radico Khaitan Ltd.)
Top Executive of the Year Raju Vaziraney (Radico Khaitan Ltd.)
Top Marketer of the Year Shekhar Ramamurthy (United Breweries Ltd.)
Man of the Decade Vijay Rekhi (United Spirits Ltd.)
Top Marketing Initiative of the Year Magic Moments
Fastest Growing Brand Budweiser
Best Innovation at INDSPIRIT 2008 UB Beer
Best Promotion at INDSPIRIT 2008 Beam Global Spirits & Wine
Best Stall at INDSPIRIT 2008 Mohan Meakins (Tilaknagar Industries Ltd.)

Source: www.indspirit.in